Canyon of Heroes

There is no thrill quite like a ticker-tape parade!

All along Broadway, from the Battery to City Hall, hundreds of thousands of spectators crowd the sidewalks and look down from skyscraper windows. They cheer and shout and toss confetti in a shower that becomes a blizzard of shredded paper falling on the motorcade below.Flags, marching bands, and music herald the procession.

At City Hall, the mayor presents the honored guest with a proclamation, a medal, a scroll, or a key to the city. In two hundred parades, over more than one hundred years, the city has bestowed this unique tribute on champion athletes, pioneers of air and space travel, soldiers, sailors, sea captains, firemen, heads of state, politicians, journalists, and a virtuoso pianist.

Ticker-tape parades evolved from New York City’s long history of public celebrations. In the colonial era, soldiers displayed their colors in ceremonial reviews. Following the American Revolution, parades commemorated events of national importance such as Evacuation Day and Independence Day. The city staged parades to mark the completion of the Croton Aqueduct, the Erie Canal, the Brooklyn Bridge and other great public works achievements of the 19th century. Parades sponsored by political parties, immigrant groups, and labor organizations became a regular feature of city life. Parades afforded more than just free entertainment; they helped unify a diverse immigrant population in a rapidly growing city. Ticker tape and skyscrapers added new excitement to New York City parades.

Invented in 1867, ticker tape was a one-inch-wide ribbon of paper on  which the “ticker” machine recorded telegraphed stock quotes. Brokerage firms using the ticker machine proliferated in Lower Manhattan, then as now the City’s financial district, and provided an abundant supply of scrap paper. In the latter part of the 19th century, skyscrapers replaced low buildings and turned the narrow downtown streets into stone canyons. Office workersquickly discovered that ticker tape sent swirling into the air created a dramatic effect. Contemporary accounts of the earliest ticker-tape parades describe the cascade of scrap paper as a spontaneous gesture on the part of spectators inspired by the festivities outside their windows. As the practice grew, city officials recognized the promotional value of ticker-tape parades and began to plan them as a function of municipal government. From 1919 to the present day, the mayor of New York City has decided who will receive a ticker-tape parade.

The first officially organized ticker-tape parades welcomed home the victorious soldiers of World War I. New York City customarily greeted important foreign visitors with great fanfare. In the 1920s, with ticker tape seen as a modernization of the ancient ritual of strewing flowers before conquerors, it became routine to hail arriving heads-of-state with a paper shower. The city started a tradition of recognizing champion athletes with the ticker-tape parade for the American Olympic team in 1924. The massive reception for pioneering aviator Charles Lindbergh in 1927 attracted hundreds of thousands of spectators to lower Manhattan, and made the ticker-tape parade famous around the world.

The city staged 130 ticker-tape parades from 1945 to 1965. More than half of these events greeted visiting heads-of-state, usually at the request of the U.S. State Department. Patriotic display, an important element in all parades, prevailed in ticker-tape receptions of this era. Returning World War II leaders, troops sent to fight in Korea, retiring high-ranking military personnel and foreign dignitaries all received ticker-tape parades that prominently featured men and women of the armed services.

The city perfected the art of an efficient ticker-tape parade during this period, when as many as three were held in one week (May 8-10, 1950). Coordinated by the Mayor’s Office, with assistance from the Police Department and other New York City municipal agencies, the parades formed at the Battery. This practice dated from the time when travelers to the city arrived via ocean liner. The parade started at noon in order to take advantage of lunch-hour crowds. Marching bands from one or more branches of the military service, or from departments of city government, led the parade. Accompanied by the City’s chief of protocol, and escorted by motorcycle-riding New York City police officers, the honoree rode up Broadway in an open limousine. A luncheon banquet at a mid-town hotel usually followed the City Hall ceremony.

By the early 1960s, there had been so many ticker-tape parades that they came to be viewed as synthetic and routine. The city had to deliver confetti and shredded paper to buildings along Broadway to ensure the honored guest an appropriate cascade of paper. Businesses in lower Manhattan complained of disruptions. The parades seemed anachronistic to many Americans who were beginning to question authority and shun patriotic display.

When Mayor John Lindsay, New York’s youthful new mayor, took office in 1966, he announced that his administration would discontinue the ticker-tape parade in favor of more informal receptions tailored to the special interests of the guest. Lindsay did not give up parades completely. The spectacular success of America’s Apollo space program cried out for ticker-tape celebrations. Lindsay happily obliged a jubilant city on two occasions. He broke with tradition, however, and rode with the Apollo astronauts in their motorcades. Previous mayors had waited at City Hall to greet the honored guests who were escorted up Broadway by the City’s chief of protocol.

As the 20th century drew to a close, the ticker-tape parade regained some of the excitement and spontaneity of its earlier years. Lindsay’s 1969 parade for the World Series champion Mets established a new tradition for baseball teams who won the World Series. The parades for the Korean and Vietnam war veterans, though organized many years after the fact, acknowledged a growing revival in patriotism. The parade for the Gulf War soldiers recalled the custom of welcoming home the troops. The numbers of spectators, estimated in   the millions, thronging lower Manhattan to hail the sports stars of recent years, have not been seen since the days of the aviators in the 1920s. After more than a century, the New York City ticker-tape parade remains the ultimate mark of approval for a job well-done.

 

To access a comprehensive listing of all 205 Canyon of Heroe Parades that took place, at least in part, along the traditional route from the Battery, up Broadway, to City Hall,  click here.  You can also view more images of two recent parades on our Flickr page:  2012 NY Giants Parade and the 2009 Yankees Parade.

To commemorate these celebrations, the Alliance for Downtown New York has embedded a granite marker for each parade into the sidewalks of lower Broadway (view our unveiling ceremony for the 2009 Yankees). Additionally, the Downtown Alliance recently installed a Canyon of Heroes window display at the famed Woolworth Building. Visit 233 Broadway to see the outdoor images between Park Place and Barclay Street.


Check out our new Canyon of Heroes Podcast to listen to the Downtown Alliance President Elizabeth H. Berger talk about the history and excitement of the Canyon of Heroes along Broadway.

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