From Trading Floor To Training Floor

You’ve heard the saying: “Never let them see you sweat.” Popularized in a mid-80s deodorant commercial, this advice easily applies to anyone within ear shot of a trading floor.

But that was before luxury boutique fitness brand, BFX Studio, officially opened its doors at 30 Broad Street in April. A former trading floor is now a training floor, where the best currency around is a major electrolyte purge.

If it’s a fitness fix you’re after, this is the place to get it. The boutique’s spring launch event drew former Victoria’s Secret model, Toni Garrn, who trains with BFX Studio’s Derek Stratton. Fox 5 weatherman Mike Woods also celebrated the launch, spinning and strength-drilling his way through BFX Studio’s signature Fusion class alongside actor Michael McGlone and celebrity trainer Kira Stokes.

The 15,000-square-foot studio is housed in a space so pristinely impressive that some gym-goers are dubbing it a “boutique palace” and “penthouse of sweat.”  We wouldn’t say that description is a stretch. In addition to the square footage, the studio has 22-foot ceilings with floor-to-ceiling windows that flood sections of group and private training floors with natural light. The new downtown location brings BFX Studio’s signature cross-training approach to a boutique atmosphere. It houses three major training studios under one roof: an indoor-cycling Fusion room, group exercise space and personal training.

For all those aspiring prizefighters, BFX Studio’s Box & Bell program (a mixture of boxing and kettlebell/weight training) has introduced former professional boxer and celebrity trainer Hollywood Hino to its high-caliber instructor roster. Hino has trained Carmelo Anthony, LaLa Anthony, Swizz Beatz, Kelly Rowland, Curtis Martin and Ansel Elgort.

Like its first location in Chelsea, BFX Studio’s new studio also features wearable, performance-based technology and exclusive fitness assessment tools like Fit3D and DMX STRENGTH.

This is the place where it’s okay to let them see you sweat!