Meet Lauren Jefferson, Downtown’s Small Business Whisperer
January 12, 2026
We provide so many different services at the Alliance, from keeping the streets safe and clean, to compiling data on the neighborhood’s economic health, to producing world class food and cultural programming. We also work closely with small businesses in the neighborhood, offering grants, resources and other support services to help our mom-and-pops thrive. And there’s no bigger advocate for downtown’s small businesses than Lauren Jefferson — it’s literally her job!
As the Alliance’s director of storefront business engagement, Lauren spends her days connecting with businesses to make sure they’re getting the resources and support they need. Through daily canvassing and outreach, Lauren has built relationships with owners, managers, and staff across the district. As a natural people-person, the role’s a great fit — and Lauren says her favorite part is learning more about the folks who’ve long served downtown’s visitors, workers and residents .
“I love being able to carry people’s stories from over the years and imagine the neighborhood at different points, like a tapestry filled with people who shaped lives and memories,” she said. “I think owning a business is so brave because you’re inserting yourself into this bigger picture in ways you don’t know.”
To learn more about Lauren’s work, we followed her around for the day as she visited businesses and otherwise connected with the community. Take a look, and if you see Lauren while she’s out in the neighborhood, say hi!
