Do Business

RE:Store

The applications were fielded, the winners have been selected, and this summer, you’ll have the opportunity to shop at six exciting new pop-ups featuring seven businesses across the neighborhood.

These include a world-famous record label, a culinary bookstore, a vintage plus-size fashion boutique and a brand focusing on sustainable luxury home goods. We can’t wait to welcome them to Lower Manhattan!

Once these stores open this summer, you can expect activations and other fun community activities. And if you participate in the RE:Store Crawl Contest, you’ll be entered to win a grand prize. Learn more here.

Element Brooklyn: Gallery of Scent (192 Front St.)

The sustainable luxury home goods brand that manufactures and sells soaps, candles, diffusers, body care, hair care and cleaning products will open “Element Brooklyn’s Gallery of Scent.” At this summer pop-up, fragrance comes alive through interactive scent exploration, hands-on candle-making and Element’s signature sustainable refillery. 

HOURS: Wednesday through Sunday 11 a.m.–7 p.m. Closed Monday and Tuesday. 


The Numero Group NYC Pop-Up (186 Front St.)

The legendary archival record label will present “the Numero Group NYC Pop Up,” where it will sell its definitive box sets, vinyl reissues, CDs tapes and more. Founded in 2003 by Rob Sevier and Ken Shipley, for over two decades Numero has been mining the 20th century for sonic curios, packaging and contextualizing their discoveries for a new generation of listeners.

HOURS: Wednesday, Thursday and Friday 12 p.m.–7 p.m., Saturday 11 a.m.–7 p.m., Sunday 11 a.m.–5 p.m.

New York Food Stories by Kitchen Arts & Letters (111 Broadway)

“New York Food Stories by Kitchen Arts & Letters” is a pop-up bookstore dedicated to food and drink, in this case focused on New York’s extraordinary culinary traditions. Kitchen Arts & Letters demonstrates the remarkable blend of different cuisines and heritages that New York City showcases by offering a diverse selection of books and related merchandise. Now open!

HOURS: Tuesday through Saturday 12 p.m.–8 p.m.

Dimorae Home and Francis’ World: Living With Art (190 Front St.)

Conceived as a collaborative shop, the activation presents a curated way of living where art, design, and everyday objects come together. Visitors will be invited to explore hand-printed artworks, stationery, tableware, and home goods within thoughtfully designed interior vignettes that reflect the shared aesthetic of both brands.

HOURS: Wednesday through Sunday 11 a.m.–6 p.m.

 

Plus BKLYN: Bigger in Manhattan (2 Broadway)

A curated boutique specializing in secondhand and vintage plus-size fashion (sizes 12+). Plus BKLYN offers bold, trend-forward styles and creates an inclusive, community-driven space for people often left out of traditional retail. Now open!

HOURS: Tuesday through Saturday 11 a.m.–7 p.m.

Brooklyn Craft Company’s Summer in the City (225 Broadway)

The modern craft supply shop and DIY workshop space will open its pop-up “Brooklyn Craft Company’s Summer in the City.” The store will stock a carefully curated selection of DIY supplies for all making needs, including yarn, fabric, notions, kits, crafty gifts and more. 

HOURS: Monday through Saturday 11 a.m.–8 p.m., Sunday 11 a.m.–6 p.m.

The pop-ups will be offering activations and special events all summer. See our calendar below for the roster.

Keep checking this page for more information about opening dates and hours, and take a look at our map below to help you find all the incoming shops in the neighborhood:

A black-and-white illustrated street map of Lower Manhattan, New York, showing streets from Tribeca down to The Battery, with six numbered red stars marking "Re:Store" pop-up locations. On the right, a key titled "Re:Store Locations" in red lists the locations corresponding to each numbered star: Star 1: New York Food Stories by Kitchen Arts & Letters at 111 Broadway Star 2: The Numero Group NYC Pop-Up at 186 Front St Star 3: Element Brooklyn: Gallery of Scent at 192 Front St Star 4: Dimorae Home and Francis' World: Living With Art at 190 Front St Star 5: Plus BKLYN: Bigger in Manhattan at 2 Broadway Star 6: Brooklyn Craft Company's Summer in the City at 225 Broadway. Stars 2, 3, and 4 are clustered closely together near The Seaport on Front Street, while Stars 1, 5, and 6 are spaced along Broadway.

Storefront Transformations

Element Brooklyn: Gallery of Scent

A wide shot of a spacious, completely empty commercial retail or gallery space with bare, worn concrete flooring and white walls. In the center of the room, a short dark wood or black wooden ramp with a matching vertical slat railing connects two slightly different floor levels. Long, thin fluorescent strip lights are mounted across the white ceiling. Large glass windows and an open doorway on the left look out onto a city street with a glimpse of parked vehicles and a building outside.
Before
Interior of a brightly lit boutique retail store named "ELEMENT BROOKLYN" with a warm, earth-toned beige and wood color palette. On the left, a customer wearing a blue-and-white striped t-shirt browses a wooden counter lined with candles displayed under clear glass cloches. In the background, a store employee stands behind a checkout counter with a laptop. The right wall features a long wooden refill station with multiple silver spigots underneath oval wall cutouts, alongside small floating wooden shelves displaying colorful glass candle holders and bottled products.
After

Dimorae Home & Francis’ World: Living With Art

A dimly lit, vacant commercial kitchen or café interior undergoing a transition. The space features white tiled walls, a dark ceiling with security cameras, and an L-shaped service counter with bright orange trim. The back wall includes black kitchen cabinets adorned with a large red spherical graphic, next to a black-painted alcove over a sink. On the left side of the room, tall accent doors or panels are painted with a pixelated gradient pattern in shades of hot pink and light pink.
Before
A brightly lit, vibrant boutique or community market space with white tiled walls and a light floor. In the center sits a wooden dining table draped with a red runner, a sign reading "THE HÄRT SPACE," red carnations, and a small blue stool underneath. Yellow plastic crates filled with colorful patterned plates rest on a bench nearby. A wide variety of brightly colored, patterned textiles hang neatly along the back wall, below a clothesline pinning up art prints. To the left, a small kitchenette area with a sink features shelves filled with woven baskets, plants, and framed pictures.
After

The Numero Group NYC Pop-Up

A completely vacant, stark commercial room with dark charcoal gray carpeting and scuffed white walls. The dropped ceiling features standard grid tiles, recessed lighting, and circular ventilation vents. A frosted glass window wall stands at the far end of the narrow room, casting soft, diffused daylight across the empty space.
Before
A vibrant, well-organized pop-up record and clothing store. Large, custom wooden bins filled with vinyl records dominate the foreground and center, labeled with genre tags like "QUEER," "KARATE," and "DUSTER." Spherical white paper lantern lamps hang from the ceiling. The right wall features double-tiered clothing racks packed with t-shirts and hoodies, while the left wall displays a tall white shelving unit stacked with baseball caps.
After

Brooklyn Craft Company’s Summer in the City

A dimly lit, sparse office or meeting room space with sage green carpeting and plain white walls. Several long brown folding tables are paired with rows of white plastic folding chairs, arranged in a classroom style. In the background, two large, black flat-screen monitors stand turned off on wooden consoles in front of large windows.
Before
A brightly lit, bustling craft and fabric supply store with green carpeting and white walls. In the foreground, a large plaid area rug lies on the floor next to rows of colorful fabric bolts organized in pink wooden crates. In the center, stacks of pink crates display yarn, leading toward long shelves overflowing with multi-colored yarn skeins. In the far background, people gather around crafting tables underneath a sign that reads "DROP-IN Crafts."
After

New York Food Stories by Kitchen Arts & Letters

A vacant, historic commercial space with unfinished concrete floors and raw, exposed red brick walls. The focal point is a curved back wall featuring two large, white-trimmed arched window frames and a central doorway with a gold-colored frame, all under construction. The tops of the windows and door are fitted with detailed, arched stained-glass panels. Old iron radiator units sit along the baseboards, and a fluorescent tube light illuminates the empty room from above.
Before
A lively bookstore set inside a historic building with exposed red brick walls. Several light wood display tables are arranged across the room, stacked with neatly organized books. Customers browse the selections, including a man flipping through a book on the left and a woman walking in a blue button-down shirt near the center. Light wood grid shelving units line the walls. The architectural highlights include large, white-trimmed arched windows and a central doorway, all topped with decorative stained-glass panels.
After

Plus BKLYN: Bigger in Manhattan

An empty retail room with light wood-plank flooring and bare white walls. The grid ceiling is fitted with square fluorescent light panels. At the back of the room, a glass partition wall and door feature frosted privacy film, with an illuminated red "EXIT" sign hanging above the doorway. A low, dark gray built-in bench with three white ventilation grates runs along the base of the glass window wall.
Before
A brightly lit, colorful clothing boutique packed with merchandise. The walls are lined with industrial orange pipe racks displaying a dense variety of dresses and shirts. In the center, a large pink area rug featuring a black leopard print anchors the space. On the rug sits a small orange cubby shelf displaying accessories and a brown armchair. The back of the store features a massive glass storefront window looking out onto a city street, adorned with gold star-shaped balloons and clothing mannequins.
After
Colorful storefront with pink flowered detailing and stone street.

Looking to grow your business, try out a new concept or connect with new customers? Open a Pop-Up in Lower Manhattan rent free in one of New York City’s busiest retail corridors.

With heavy foot traffic, high visibility and a dynamic mix of residents, tourists and workers, now is your chance to build buzz for your business in an iconic neighborhood. 

Introducing RE:Store — a new storefront program from the Downtown Alliance.

Own a business? Want to explore a new retail concept? Try out a new location? Re:Store offers selected small business operators:

 

  • A free temporary space (up to 3 months) for your pop-up storefront in Lower Manhattan
  • Up to $15,000 in grant funding for fit-out and operating expenses to support your creative ideas and entrepreneurship
  • Assistance with fit-out, design, permitting and insurance.

 

We are looking for small businesses, entrepreneurs and creative retailers to activate vacant storefronts in our neighborhood, bringing dynamic new ideas and an extra jolt of energy and activity to our streets.

Whether you’re an established business, an artist, non-profit group, new small business, or a creative thinker looking to try out a retail concept, we want to hear from you.

Don’t miss this opportunity to activate your brand in Lower Manhattan, the heart of New York City.

Questions? Check out our FAQ.

Applications are now closed.

UPDATE 3/31: We’re finalizing our RE:Store tenants soon. If you have not heard back from us, please keep an eye on your emails for the next few weeks.

Woman in shop shows customer wares with product in the foreground and a window in the background.

Why open up shop in Lower Manhattan?

 

  • 70,000 residents and growing
  • 280,000+ workers
  • 9.3 million tourists in 2024
  • 1,000+ retailers
  • High foot traffic — there were over 100,000 pedestrians on average each day in our district in 2024
  • Home to exciting shopping and new retailers and F&B, including: Old Mates, Mure + Grand, Delmonico’s, Printemps
  • Excellent transit access:
    • 13 MTA Subway Lines
    • PATH Train to New Jersey
    • 18 Commuter Ferry Routes
    • 30 MTA Bus Routes
    • 35 CitiBike Stations

Are you a property owner interested in filling your space with a buzzy activator?

Learn more about how to get involved below!