RE:Store

The applications were fielded, the winners have been selected, and this summer, you’ll have the opportunity to shop at six exciting new pop-ups featuring seven businesses across the neighborhood.

These include a world-famous record label, a culinary bookstore, a vintage plus-size fashion boutique and a brand focusing on sustainable luxury home goods. We can’t wait to welcome them to Lower Manhattan!

Once these stores open this summer, you can expect activations and other fun community activities, including special prizes. Stay tuned!

Element Brooklyn: Gallery of Scent (192 Front St.)

The sustainable luxury home goods brand that manufactures and sells soaps, candles, diffusers, body care, hair care and cleaning products will open “Element Brooklyn’s Gallery of Scent.” At this summer pop-up, fragrance comes alive through interactive scent exploration, hands-on candle-making and Element’s signature sustainable refillery.

The Numero Group NYC Pop-Up (186 Front St.)

The legendary archival record label will present “the Numero Group NYC Pop Up,” where it will sell its definitive box sets, vinyl reissues, CDs tapes and more. Founded in 2003 by Rob Sevier and Ken Shipley, for over two decades Numero has been mining the 20th century for sonic curios, packaging and contextualizing their discoveries for a new generation of listeners.

New York Food Stories by Kitchen Arts & Letters (111 Broadway)

“New York Food Stories by Kitchen Arts & Letters” is a pop-up bookstore dedicated to food and drink, in this case focused on New York’s extraordinary culinary traditions. Kitchen Arts & Letters demonstrates the remarkable blend of different cuisines and heritages that New York City showcases by offering a diverse selection of books and related merchandise.

Dimorae Home and Francis’ World: Living With Art (190 Front St.)

Conceived as a collaborative shop, the activation presents a curated way of living where art, design, and everyday objects come together. Visitors will be invited to explore hand-printed artworks, stationery, tableware, and home goods within thoughtfully designed interior vignettes that reflect the shared aesthetic of both brands.

Plus BKLYN: Bigger in Manhattan (2 Broadway)

A curated boutique specializing in secondhand and vintage plus-size fashion (sizes 12+). Plus BKLYN offers bold, trend-forward styles and creates an inclusive, community-driven space for people often left out of traditional retail.

Brooklyn Craft Company’s Summer in the City (225 Broadway)

The modern craft supply shop and DIY workshop space will open its pop-up “Brooklyn Craft Company’s Summer in the City.” The store will stock a carefully curated selection of DIY supplies for all making needs, including yarn, fabric, notions, kits, crafty gifts and more.

Keep checking this page for more information about opening dates and hours, and take a look at our map below to help you find all the incoming shops in the neighborhood:

Looking to grow your business, try out a new concept or connect with new customers? Open a Pop-Up in Lower Manhattan rent free in one of New York City’s busiest retail corridors.

With heavy foot traffic, high visibility and a dynamic mix of residents, tourists and workers, now is your chance to build buzz for your business in an iconic neighborhood. 

Introducing RE:Store — a new storefront program from the Downtown Alliance.

Own a business? Want to explore a new retail concept? Try out a new location? Re:Store offers selected small business operators:

• A free temporary space (up to 3 months) for your pop-up storefront in Lower Manhattan
• Up to $15,000 in grant funding for fit-out and operating expenses to support your creative ideas and entrepreneurship
• Assistance with fit-out, design, permitting and insurance.

We are looking for small businesses, entrepreneurs and creative retailers to activate vacant storefronts in our neighborhood, bringing dynamic new ideas and an extra jolt of energy and activity to our streets.

Whether you’re an established business, an artist, non-profit group, new small business, or a creative thinker looking to try out a retail concept, we want to hear from you.

Don’t miss this opportunity to activate your brand in Lower Manhattan, the heart of New York City.

Questions? Check out our FAQ.

Why open up shop in Lower Manhattan?

• 70,000 residents and growing
• 280,000+ workers
• 9.3 million tourists in 2024
• 1,000+ retailers
• High foot traffic — there were over 100,000 pedestrians on average each day in our district in 2024
• Home to exciting shopping and new retailers and F&B, including: Old Mates, Mure + Grand, Delmonico’s, Printemps
• Excellent transit access:
  • 13 MTA Subway Lines
  • PATH Train to New Jersey
  • 18 Commuter Ferry Routes
  • 30 MTA Bus Routes
  • 35 CitiBike Stations

Are you a property owner interested in filling your space with a buzzy activator?

Learn more about how to get involved below!