Download the Alliance’s 2023 Report on Residential Spending, Retail Preferences

The Downtown Alliance is pleased to release “A Growing Market: Lower Manhattan’s Young, Educated & Affluent Residents.” This report outlines the spending patterns and desires of Lower Manhattan’s evolving and growing residential population. It also highlights the neighborhood’s noteworthy additions that expand the varieties of cuisine, grocery options and nightlife offered downtown.

The report summarizes the results of a 2022 survey that the Downtown Alliance conducted in partnership with Audience Research & Analysis to better understand the retail desires, preferences and spending habits of neighborhood residents. 

“A Growing Market” identifies several key areas of demand and explores the evolution of the neighborhood’s retail landscape as entrepreneurs have responded to the pent-up demand of Lower Manhattan residents. You can view or download “A Growing Market” here.