McNally Jackson’s Publishing 101 series aims to demystify the publishing process through conversations with industry professionals who have seen it all. For our second event, we welcome Laura McGrath, Randy Winston, and Isaac Fitzgerald to discuss all things “debut novel” — from building your byline and securing a publisher to promoting your book and “breaking out.” These days, it can seem like debut novels are make-it-or-break-it — the projects against which all subsequent novels will be measured. Will you earn out your advance? Will your book receive coverage in national newspapers? Will mass retailers carry your book? All of these things are outside an author’s control, but there are a few key steps you can take to boost your debut — and to make your first experience in publishing a positive one.