The best ice cream vendors from across the five boroughs bring us their finest flavors to compete for the chance to claim this year’s acclaimed ‘Audience Award’. The Social’s reputation is pretty darn good when you consider that thousands of people have shown up years past— including Leo DiCaprio and his mom— but don’t be intimidated, as all it takes to vote is $10 which gives you one vote and a 2oz sample of each vendors’ signature flavor for the day. The votes will be tallied at 4:30pm and a winner announced at 5 pm. The fate of NYC’s ice cream obsession is in your hands!