Book talk. In When Women Ran Fifth Avenue: Glamour and Power at the Dawn of American Fashion, award-winning journalist and author of the widely acclaimed 2019 book, The Plaza, Julie Satow draws on her expert knowledge of New York City history and culture to whisk readers back to a bygone era of innovation and glitz. Satow chronicles the rise of the department store through dazzling portraits of three female powerhouses who broke barriers and created new and evolving possibilities for working women.