The DeNatale Way

02/20/2013 in

By Emma Duch

Known for designing exquisite engagement rings and selling antique jewelry, DeNatale Jewelers has been supplying a wide range of jewelry and watches mixed with impeccable, personal service to Lower Manhattan customers for many years.

In 1897, Biagio DeNatale, an accomplished engraver and watchmaker, sailed with his family from Italy to America. His dream was to establish a family business that reflected his core conviction: quality combined with integrity. Within a year, Biagio opened his first jewelry store in New York City’s Little Italy, where he introduced his children to the trade. In 1908, Biagio’s two eldest sons, Joseph and William, saw the potential of a Wall Street location and opened The DeNatale Jewelry Company there. Several years later, their younger brothers, Peter and Blase, opened DeNatale Brothers on Maiden Lane and Broadway.

Passionate about his work and proud to provide fine jewelry design, Peter was frequently asked to create items not only for his clientele, but rings and crosses for the clergy of the New York Catholic Diocese as well. Peter’s reputation grew, and soon he was designing for clients around the country whose enduring loyalties are testament to Biagio’s founding principles. In 1954, with the assistance of his sons, Peter founded Peter DeNatale Inc., which was located at 170 Broadway for over 50 years.

Today, Robert, John, and Jim DeNatale, along with their courteous staff, are situated in the lobby of the famous landmark Trinity Building at 111 Broadway. The beautiful showroom has eighteen foot ceilings with large glass windows topped with historic stained glass that provide abundant light and unique views of Trinity Church.

Upholding a legacy of trust and service, the brothers are committed to merging up-to-date methods with good old-fashioned values.  Their dedicated customer care provides a unique customer experience to all, the DeNatale way.

DeNatale Jewelers

111 Broadway

(212) 349-8900


Emma Duch is a new resident in New York City after relocating from England.  She works part time for DeNatale Jewelers on social media and PR, and love’s trying on all the amazing jewels that come into the showroom.  Every girls dream!

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