Downtown Alliance Launches RE:Store, a New Pop-Up Storefront Program

The Downtown Alliance is launching RE:Store, a new program designed to give small business operators the opportunity to open a free temporary pop-up storefront in Lower Manhattan for a three-month period. Applications will open on January 12. Established businesses looking for a new outpost, artists looking to sell their wares, and any other small business entrepreneurs with a great idea and solid business plan are encouraged to apply.

Successful applicants will receive a free storefront to showcase their retail concept for a three month period, beginning around Memorial Day 2026. They will also receive up to $15,000 in grant funding for fit-out and operating expenses. Participants will also receive assistance with fit-out, design, permitting and insurance.

While participating retail spaces are still being finalized, the RE:Store program is expected to offer approximately three storefronts ranging in size from 1,000 to 5,000 square feet. Lower Manhattan is a dynamic and rapidly growing neighborhood, home to more than 70,000 residents and 280,000 workers, and is among the city’s most transit-accessible areas, served by 13 subway lines and 18 commuter ferry routes, making it an ideal location for a small business. 

To be eligible for consideration for RE:Store, applicants must demonstrate an intent to generate revenue through a retail-focused storefront and possess experience operating retail businesses in New York City. No on-site food or beverage preparation or alcohol will be allowed. Applications will also not be considered who are seeking to use a storefront exclusively as a workshop, office or studio space. Applications will be accepted until February 6. Successful applicants will be selected by March 23 by a review committee of retail experts with strong ties to Lower Manhattan.

“RE:Store is a way to enliven the retail landscape in Lower Manhattan, while helping small business entrepreneurs test out a concept or find new audiences,” Downtown Alliance President Jessica Lappin said. “We encourage entrepreneurs to apply to this program and look forward to the fresh energy they will bring to Lower Manhattan.”

For more information on RE:Store, please visit: https://downtownny.com/restore/