Meet A Lower Manhattan Business: Vintry Fine Wines

05/18/2012 in

When Mike Martin was selecting wines for Vintry Fine Wines, he wanted to meet the needs of soccer moms and high-end wine
collectors.

The result is a rich selection of 2,500 wines for every budget, including those who aren’t blinded by the $10,000 bottles. “We want to have the best of the best but I never wanted to lose sight of the needs of the neighborhood,” said Martin, store manager and wine director, noting $40 items are the most popular.

To showcase the wines, Vintry installed shelves that resemble a wave with each bottle facing forward and carefully spaced apart. “It’s like the Guggenheim [museum] and Star Trek collided,” Martin explains of the Apple-store inspired design.

The high-tech look is complete with iPad stations where customers will be able to order bottles from Vintry’s warehouses since only a third of its inventory is in the store. A wine dispenser is also on hand so folks can sample four wines, which rotate daily.

Vintry Fine Wines

230 Murray Street

212.240.9553

www.vintryfinewines.com

Tags: Apple, Guggenheim, iPad, Lower Manhattan, Mike Martin, Star Trek, Vintry

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