Immersive Mercer Labs, Museum of Art and Technology, Is a Trippy Feast for the Senses 

Just a stone’s throw from the Oculus and next door to the reborn Century 21, you’ll find Lower Manhattan’s newest and arguably most Instagrammable attraction: Mercer Labs, Museum of Art and Technology. The 36,000 sq. ft museum at 21 Dey St. (a repurposed bank building that was once part of the original Century 21) comprises 15 immersive exhibition spaces across three levels — each more of a rush to the senses than the one before. 

The museum uses state-of-the-art technology to power installations that range from a giant entrance hall with hallucinatory light projections that fully immerse you inside of an artwork, to a 4D carpeted listening/meditation room featuring one of the most advanced sound systems in the world. If that sounds like sensory overload, there’s also a room where you can take a slide into a ball pit with thousands of plastic balls. Throughout the maze-like exhibits, there are countless opportunities to record your next viral video. 

The mastermind behind the artwork currently on display is Israeli artist Roy Nachum, who designed the cover for Rihanna’s 2016 album “Anti.” However, in the future, the museum will likely feature different artists. The experience concludes with a gift shop that sells high-quality design goods and a mochi bar — the perfect cap to a truly mind blowing adventure. 

You can purchase timed tickets, which run $52 for adults and are discounted for seniors and children, here.