A Growing Market: Lower Manhattan’s Young, Educated & Affluent Residents

The Downtown Alliance is pleased to release “A Growing Market: Lower Manhattan’s Young, Educated & Affluent Residents.” This report outlines the spending patterns and desires of Lower Manhattan’s evolving and growing residential population and highlights the neighborhood’s noteworthy new additions that expand the variety of cuisine, grocery options and nightlife offered downtown. The report summarizes the results of a 2022 survey the Downtown Alliance conducted in partnership with Audience Research & Analysis to better understand the retail desires, preferences and spending habits of neighborhood residents. 

“A Growing Market” identifies several key areas of demand and explores the evolution of the neighborhood’s retail landscape as entrepreneurs have responded to the pent-up demand of Lower Manhattan residents.